CCI provides expertise in capturing in-store information through retail audit programs. As an organization we spend billions of rupees every year on promoting products at Point of Sales and different Trade outlets along with competition from online retailers as well. Therefore getting our Product strategy right for in-store promotion is very important to the business.

We work with a wide variety of brands and retailers on an on-going and ad-hoc basis to improve brand compliance and stock availability, ensuring your POS makes it onto the shop floor and displayed to its full potential to maximize your return on investment.

Our audit services include:

  • In-store brand standards adherence
  • Promotional Compliance
  • Product / Brand / POS Placement Audits
  • Stock availability
  • Float and Stall Activation
  • Brand / product recommendations etc.

  • As part of our retail audit campaigns you will gain:

    Objective Measurement

    With nationwide reach our highly trained teams of retail auditors ensure professional measurement of your campaign meeting all desired objectives.

    Data Capture In Real Time

    Our teams re equipped with proper technological support so that we can provide you live reports on per day, weekly or monthly basis along with Photographic evidence etc.

    Critical Alerts

    With results available in real time, we can provide you Alert for in-store issues so that issues can be timely dealt with.

    Analysis & Insight

    Our team provides you with detailed analysis and insights highlighting the successes and improvements of your campaign and what changes if any need to be made in future.

    The importance of knowing what is happening in store now rather than finding out at the end of an activity period if the correct POS were either not displayed or ever made it to store, is often the difference between success and failure.

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