Retail Audit & Census Services in Pakistan
Know every outlet. Measure every shelf.
CCI maps retail outlets and distribution networks, then audits stores for product availability, pricing, shelf share and competitor activity, across cities in Pakistan.
- Retail censusOutlet universe mapping
- Retail auditShelf · Price · POSM
- Competitor activityTracked in store
- CoverageCities across Pakistan
Map Your Complete Outlet Universe
Comprehensive mapping of retail outlets and distribution networks, so you know exactly who and where your market is.
Outlet Universe Mapping
Comprehensive mapping of retail outlets and distribution networks in your target cities and towns.
Retailer, Dealer & Supplier Mapping
Find and list the retailers, dealers and suppliers that make up your channel.
Outlet Profiling
Record outlet type, channel and key characteristics so you can segment and prioritise the universe.
Distribution Gaps
Spot distribution gaps and untapped, high-potential areas for expansion.
Competitor Presence
See where competitors are present and where opportunities exist for you to grow.
Geo-Coded Outlet Database
Every mapped outlet is captured with location data, ready for route planning and sales coverage.
Measure What Happens at the Shelf
Track product availability, pricing and competitor activity store by store, and make sure your point-of-sale investment actually reaches the shop floor.
Stock Availability & Distribution
Check which of your products are listed and available on shelf in each outlet.
Out-of-Stock (OOS)
Find out-of-stock SKUs at shelf level so supply and replenishment gaps can be fixed fast.
Shelf Share
Measure your share of shelf against competitors in each category.
Pricing & Price Compliance
Track retail prices, competitor pricing and adherence to recommended prices.
Promotional & POSM Compliance
Make sure your POS reaches the shop floor and is displayed to its full potential.
Brand Standards & Planogram
Check in-store brand standards and compare shelf layout with the agreed planogram.
Product, Brand & POS Placement
Audit where products, brands and POS materials are placed in store.
Float & Stall Activation Audits
Verify floats and stall activations are running as planned.
Two Studies, One Clear Picture of Retail
Run them separately or together: the census builds the outlet universe, and audits track performance within it.
Retail Census
Who and where is the market?
- A full count and map of outlets in an area
- Builds your outlet universe and database
- Usually done once, then refreshed periodically
- Best for expansion, sales coverage and route planning
Retail Audit
How are we doing in store?
- A structured check of a sample of outlets
- Measures distribution, OOS, shelf share, price, POSM and planogram
- Repeated in waves to track change over time
- Best for trade-marketing, merchandising and sales performance
From Brief to Verified Store Data
Store Data You Can Trust
Knowing what is happening in store now, rather than at the end of an activity period, is often the difference between success and failure.
Objective Measurement
With nationwide reach, our trained retail auditors measure your stores and campaigns professionally against your objectives.
Data Capture in Real Time
Field teams are equipped with technology, so live reports can be shared daily, weekly or monthly with photographic evidence.
Critical Alerts
With results available in real time, we flag in-store issues so they can be dealt with promptly.
Analysis & Insight
Detailed analysis highlighting successes, improvements and what to change next time.
GPS-Tagged Visits
Store visits can be verified with GPS geo-tagging. CCI's own Collexa platform supports geo-tagged visits, retail audits and live dashboards.
Independent Quality Checks
A share of visits can be independently back-checked to confirm data accuracy.
Census & Audit Studies Across Sectors
Retail Audit & Census Questions, Answered
What is the difference between a retail census and a retail audit?
A retail census maps and counts the outlets in an area to build a complete outlet universe. A retail audit visits a sample of outlets to measure in-store performance such as distribution, out-of-stock, shelf share, pricing, POSM and planogram compliance. Many clients run a census first and then audit from that universe.
What does a retail census tell me?
It shows where outlets are and what type they are, how your distribution and your competitors' presence compare, and where the gaps and untapped high-potential areas are. You also get a mapped list of retailers, dealers and suppliers.
What do you measure in a retail audit?
Typical measures include product distribution and availability, out-of-stock SKUs, shelf share, retail and competitor pricing, POSM and visibility, and planogram compliance. The checklist is agreed with you before fieldwork.
Do you provide live reporting?
Yes. Our field teams capture data in real time, so we can share live reports daily, weekly or monthly with photographic evidence, and flag critical in-store issues as they happen.
How do you make sure stores were really visited?
Visits can be verified with GPS geo-tagging and photographic evidence, and a share of visits can be independently back-checked.
Which cities do you cover?
CCI provides market research services across all cities in Pakistan. Coverage for each project is agreed in the proposal.
Which industries is this suitable for?
Census and audit studies suit FMCG and retail, construction and building materials, automotive and spare parts, healthcare and pharmaceuticals, and technology and electronics, among others.
How do I request a proposal?
Contact us through the Contact Us button on this page or email info@ccipk.com with your categories, target areas and timeline, and our team will respond with a tailored proposal.
Related services: Market Research · Mystery Shopping · Activation Back Checking · Digital Solutions