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Unfortunately, in good times the majority of the companies despite spending exuberantly on the advertising and promotional budgets remained myopic in their strategies. What today haunts us that more than 80% of the planned budget activities cannot be initiated and executed?
Rebrandology - Revisit for Relevance is the essence of revisiting the Pharma Brand Management teams to start of their reincarnation that gives new birth to the real understanding of what brand management is all about.
Rebrandology Training Courses teach and train product management teams to learn how big brands are made and livable on long term strategies improving the profitability of the organization.
Rebrandology initiative is based on eight (8) interlinked pillars of brand management training modules. It practically covers the core job functions through learning based on real-life scenarios, case studies, and best practices of the industry. This training is designed for the:
- Business Managers
- Group Product Managers
- Product Managers
- Assistant Product Managers
- Marketing Executives
Online & Onsite courses will be announced on this website timely. Signup and get registered for Rebrandology Updates.
Register for Course
Training Objective
To provide Pharma Product Management teams with a comprehensive and up-to-date treatment of the subjects of brands and strategic brand management. The design and implementation of marketing programs and activities to build measure and manage a successful brand in this New World.
The important goal is to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
What will be covered in the Workshop?
- Brand is a Story Well Told...but only a brand with identity leaves a mark
- The changed steps of strong brand building
- Customer Based Framework- Differentiate or Die
- Powerful Brands Drive The Market
- The Biggest Branding Mistakes
- Emotional Connections required
- Strong multipliers needed in today’s scenario
- How you can become different from and better than competition
- Different faces of a brand in today’s world
- Brands’ New World Order
Training FREE Webinar
Connect with us on Zoom and get a chance to meet the Trainer, discuss contents of the course, benefits and more! Link will be provided upon Registration!
About the Trainer
Dr Ashfaq Ahmed is an inspirational marketer with more than two decades of Multinational commercial business experience in pharmaceutical & FMCG industry. He is a Strategic Brand Consultant who can help at your side to provide advice on the challenges you face in todays’ scenario. Create realistic action steps for your brand management team, new brand launches, innovative ideas and activities for your new promotional campaigns.
Training Venue:
2 Full Days Hotel Training
Who should attend?
- Business Managers
- Group Product Managers
- Product Managers
- Assistant Product Managers
Training Includes:
- 2 Teas & Lunch
- Training Workbook
- Group Exercises (25)
- Neuron Teasers (10)
- Real Life Case Studies (5)
- Brand concept videos (8)
- Final Assessment Quiz
- Certificate Of Completion
Training Dates:
5th - 6th Sep 2020Last Registration Date:
2nd Sep 2020
Per Participant Investment:
PKR 16,000 + Tax 10% Discount for a corporate group of 3 & more.The Goal of the Training
The Training Course provides brand managers a comprehensive and up-to-date treatment of the subjects of brands and strategic brand management. The design and implementation of marketing programs and activities to build measure and manage a successful brand.
The important goal is to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
Learning Outcome
The course will help the product managers learn to apply brand thinking or the branding process to the business.
- It will teach you to turn your water into "Evian", or yourself into the next "Bill Gates". Aim high. The training will open the minds to help them differentiate the winners from the losers?
- It is the laws of branding principles that will explain how one can develop a successful brand.
- During the course of the training with the help of real life case studies and best practices, the team will learn how people identify your brand, how people perceive your brand and the experience people have with your brand.
About the Trainer
Dr Ashfaq Ahmed is an inspirational marketer with more than two decades of commercial business experience in the pharmaceutical and FMCG industry. He is a Strategic Brand Consultant can help at your side to provide advice on the challenges you face in todays’ scenario. Create realistic action steps for your brand management team, new brand launches, innovative ideas and activities for your new promotional campaigns.
4 Days Course
Who should attend?
- Business Managers
- Group Product Managers
- Product Managers
- Assistant Product Managers
Coursework Includes:
- Pre-Reads
- Module File
- Group Exercises (28)
- Neuron Teasers
- Real Life Case Studies (5)
- Final Assessment Quiz
- Presentations
- Certificate Of Completion
-
Webinar
The webinar recognizes the challenges faced by the pharma brand managers in this new Normal World. It briefly elaborates on useful insights on the opportunities pharma product managers can learn to build better brand strategies, durable action plans which will give them a competitive edge in taking their brand to new heights in terms better brand positioning, improved market share while increasing their engagement with the healthcare professionals. Remember today you have to seriously revisit to build your brand that becomes more relevant in the eyes of the customer.
If you would like to conduct in-house training sessions for your Pharma Product Management team then please send us your query for a detailed proposal.
Dr. Ashfaq Ahmed - Profile Download